As a makeup artist whose working week consists primarily of beauty, bridal and special occasion looks, I am reminded of the importance of keeping alive both creative expression and artistic development.
I used to say "but I just like doing beautiful, wearable makeup". But after getting a firm shove out of my comfort zone during formal makeup studies by having to produce more creative looks, I realised makeup artists that push themselves creatively develop confidence, skill and bravery – something every good makeup artist needs.
IMATS is not just for the professional makeup artist, it’s open to everyone. This year it was held 18/19 September in Sydney and well worth the airfare if you’re interstate. Keep your eye on the website http://www.imatsshow.com/ for next year’s event to be held 24/25 September. It’s been running internationally for 13 years and is produced by the internationally acclaimed industry magazine Makeup Mag http://www.makeupmag.com/.